Instagramhas grown into more than just a platform for sharing photos and videos and hasbecome an extremely powerful marketing tool. With over 750 million userslogging into the app on a monthly basis, said users upload a monumental 60million photos every day.
Due to the kind of traffic that we see in the app, it was only a matter of time before social media influencers started cornering Instagram for marketing purposes. Users that have a massive following have turned into powerful brands themselves who use their fan following to their advantage.
But this kind of marketing requires knowledge about the audience that they have as well as what is relevant on the internet. Let us look at some tips that will help you amp up your marketing game on Instagram.
To advertise your products and let people know what it does, post teasers about it on Instagram so that your followers know what you are into. It is important to make sure that you do not scare your followers by constantly uploading advertisements. This is the reason why you should only tease products and not fully advertise on your page so that the excitement around the product remains intact. Do not be pushy and instead, make sure your posts have a relaxed vibe to it.
By switching to a business profile, you will be able to carry out your marketing plan to perfection. Although the first step can be done by normal profiles, business profiles will help you connect in a better way with your followers through website links and even phone numbers without your profile looking messy. You will also be able to post ads and use the Instagram tools focused on analyzing the reach and impressions of each one of your posts.
Speakingof ads, Instagram allows you to post sponsored ads that will reach users thataren’t even following you. How you spend on sponsored ads can also becontrolled by setting up a fixed budget. Each sponsored post will also allowyou to add multiple ads in a single post using Instagram’s carousel feature.But what you post on your sponsored ads is something that you shouldmeticulously plan since it needs to stop the user from scrolling and make themread what is featured. You can also make posts that have done well before asponsored so that you do not have worry about its reach.